The Jewish Museum

  • Portraits of Madame Rubinstein at the Jewish Museum's “Helena Rubinstein: Beauty is Power”

  • A patron studies Chagall's “Fall of the Angel,” 1923 – 1947 in “Chagall: Love, War, and Exile”

  • Patrons admire Chagall's “Lovers,” 1937 and “Lovers Among the Lilacs,” 1938, in “Chagall: Love, War and Exile”

Celebrating Jewish Culture in the Arts

“‘Beauty is Power’ is a master class in modernism-as-marketing, one that comes with a strong female-even feminist-perspective on 20th century visual culture.”
— Karen Rosenberg, New York Times

The cultural and artistic heritage of the Jewish people is celebrated at New York’s Jewish Museum, located in the beaux arts Warburg mansion at Fifth Avenue and 92nd Street, the largest organization of its kind in the United States. JLGreene has sponsored important exhibits at the Museum, including shows dedicated to the artists Modigliani, Vuillard, Chagall, and the actress Sarah Bernhardt.

With JLGreene support, “Helena Rubinstein, Beauty Is Power” (October 31, 2014 – March 22, 2015) focused on the extraordinary life of Helena Rubinstein (1872-1965), a style-maker and innovator who blurred the boundaries of art, fashion, and beauty, while collecting diverse modern artists such as Picasso, Matisse, Miró, Kahlo, and Nadelman, as well as African and Oceanic sculpture.  Her salons, infused with these exquisite collections, conveyed a lifestyle that women wanted to emulate, and helped drive the success of her cosmetics empire. The Exhibition also featured a selection of her miniature period rooms, jewelry, and fashion, photographs of her many homes and salons, and publications, film clips and commercials.